Best Gold and Silver of January 2026
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How Our Total Score Works
Our Total Score
Our scoring system incorporates a weighted formula, which considers three parameters: Brand Reputation, Popularity Score, and Trustpilot, providing a numerical score out of 10 and a star ranking out of 5 for each brand.
Trustpilot Score
Trustpilot, a premier independent review platform, boasts a vast archive of over 120 million user evaluations for upwards of 550,000 brands. This growing database is a vital tool for assessing customer satisfaction and plays a crucial role in our evaluation process. Our Total Score integrates a brand's Trustpilot rating, which ranges from 1 to 5, adjusted to a 1-10 base.
Brand Reputation
To ascertain the reputation and recognition of the listed brands, we rely on comprehensive competitive research tools and traffic analytics platforms. By evaluating clickstream data, including user activity, search patterns, and engagement levels, we accurately assess the brand's visibility, credibility, and authenticity.
Popularity Score
Our popularity score is based on the number of visits to each provider's page on our website over the past 30 days. This score reflects user interest and engagement but does not indicate the quality or performance of a provider.
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